Discover how Maple Terroir's iconic maple stroopwafels fueled innovation at TED2024, the groundbreaking 40th anniversary conference held in Vancouver. This unique partnership brought together Canadian culinary excellence and world-changing ideas, enhancing the experience for 1,800 brilliant minds gathered to explore "The Brave and the Brilliant." From custom-built theaters to thought-provoking talks by visionaries like Avi Loeb and Andrew Yang, TED2024 celebrated four decades of spreading innovative ideas. Learn how Maple Terroir's sweet contribution became an integral part of this milestone event, fostering connections and energizing attendees as they tackled some of the world's most pressing challenges.

Companies planning iconic gifting along the same lines can explore our corporate gift program, which has served event partners from TED to global brand activations.